Holy Fuck Apple "Gets It"

I've just installed iLife '09 and holy fuck I think Apple gets it.
If you watch this video and don't agree, please me know.
http://www.apple.com/welcomescreen/ilife09/iphoto/play/

To be fair, there are some spots that need polishing, but overall they have the right idea but the level of detail from the screen shot blows me away as I haven't don't anything but have it scan my old pictures.